Christmas is looming. Normal offices are filled with glittering tinsel and excitement; design offices are filled with broken pencils and frustration. People are kissing under mistletoe; designers are breaking under stress. It’s the time of year that all designers dread. Why?
The client request for a company christmas card. Not any old thing mind. A company christmas card that is classy, innovative, humorous, topical, serious, and of course original.
We help clients achieve their goals. Classy, innovative, humorous, professional, original. If these are the goals then we will achieve them … somehow.
Heads go down, sketch pads come out, and we wrestle with creating a beautifully crafted single snowflake, perfectly centred in the middle of our page with our clever “call to action” strap-line. Classy: could be. Professional: Maybe. Innovative: Maybe not.
Eventually, with screwed up paper littering the office floor — the only remaining evidence of ideas ranging from good-but-not-good-enough to utterly awful, with one last ‘can we just try this’ — an idea is struck upon. It achieves as many of the criteria as is physically possible. It sticks. It looks good. It looks very good. Simple, clear, memorable. A christmas miracle.
A call comes in.
- • ‘Ah, perfect timing. We’ve got an idea we think you’ll love. We were just about to send it over.’
• ‘Well, actually, we were thinking …’
• ‘… Actually, as I said, we’ve just finished the perfect card for you.’
• ‘Well, instead, we were thinking …’
• ‘… Uhuh, go on …’
• ‘… That maybe this year we go for the single snowflake, perfectly centred in the middle of our page with our clever “call to action” strap-line.’
Next year we’ll go for the Christmas tree route!