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5 ways to make your online presence stronger

Imagine opening a pub in the middle of a mountain range and just waiting for foot traffic. Would you expect it to be successful without telling anyone you’re there? Of course not; you wouldn’t waste your time!

In the digital world, the same principle applies. You won’t be able to accomplish your goals if no one can find you online.

It is crucial to become and remain visible to your prospects online, no matter the size or industry of your business. By having an online presence, you are showing your target market who you are and what you have to offer. There are many voices online, which is why you have to create a voice for yourself to stand out. Online presences are powerful tools for building brand awareness and gaining fans, followers, leads, customers, and anything else you want for your business.

How do you create a strong online presence? You can benefit from our top five tips, whether you’re just getting started or looking for improvement.

1. Clearly define your identity

Now is the time to ensure that your brand values shine through, as brand purpose is becoming more important. Branding is important to connect with consumers and encourages them to engage with your business, whether through social media comments or signing up for your email newsletter. According to Sprout Social, a massive 76% of people would choose a brand they feel connected to over their competitors, and 57% of people would increase their spending with that brand.

The meaning of branding goes far beyond a name, logo, or slogan. To be successful, you need to know yourself, your target audience, and their needs. You should start by defining the core values and vision that your company deems necessary to build an authentic brand. This ultimately helps define specific goals that reflect your future direction.

76% of people would choose a brand they feel connected to over their competitors, and 57% of people would increase their spending with that brand

2. Create a beautiful site that converts

Is your website looking good? Almost 93% of online experiences begin with a search, so there’s a good chance it’ll be on your website where someone encounters your brand for the first time. Seventy-five percent of customers make judgements about a company based on the look of their website. A website that frustrates you is likely to frustrate your customers as well.

By providing a great user experience, you will leave a good impression – this includes your overall design, content and technical factors such as site speed. There is no need for a complicated website. It should just be professional, clean, and consistent with your branding.

3. Use Google Ads to get fast results

Is your Google Ad budget too high or too low? Most likely. Many businesses decide advertising doesn’t work after wasting their advertising budget. Pay-per-click (PPC) advertising can yield results much faster than organic growth when done properly. It is important to use lots of punchy copy in your PPC ads, but you should test, revise, and test again.

Focus on highly relevant copy for your ad groups and eliminate negative keywords. After that, test again. Sounds complicated, doesn’t it? Let an expert handle it. It’s important to work with a specialist to create and manage your Google ads if you want to maximize your return on investment and increase your visibility.

4. SEO is the brain behind the looks

Online searches are almost always used by consumers to find businesses or products. By building a solid SEO strategy for your website, you’ll perform better in search results and make sure you’re reaching the right audience. Don’t know much about SEO? Don’t worry; most people don’t understand how SEO works, so don’t be afraid to ask for help from experts. You can take your website from zero to ranking on the first page of Google by applying the right SEO techniques.

Don’t see the results you want from SEO? Your keyword or location may be incorrect. Instead of marketing to a county as a whole, you might benefit from establishing a strong local presence to dominate your local area. There could also be more that can be done. Blog posts based on specific keywords, for example, are a great way to increase traffic.

5. Become smarter about social media

In order to align your online presence with your goals, you need a strong, clear, and visually appealing social media strategy. Content that demonstrates your brand’s personality and is relevant to your audience is a great way to gain more exposure, increase website traffic, and engage your followers.

Conduct a social media audit, identify your goals, and think about your audience before you start posting. Who are your social media followers and what are they looking for? In addition, you should evaluate the efforts of your main competitors. Do you like what they’re doing online? Can you do better?

Consistency is the key. Regularly producing valuable content should be your top priority. Unless you have the time to manage your social channels and post regularly, increasing your following will be difficult.

Conduct a social media audit, identify your goals, and think about your audience before you start posting.

Last but not least…

You should tailor your digital marketing strategy to meet your specific needs since each business is different. Don’t overcomplicate things, though.

Keep your website simple, visually appealing, and user-friendly. Decide on platforms that are relevant to your industry and business goals, and then deliver strong, clear messaging that aligns with the voice and values of your brand.

Our team at Stich Creative can help you bring all of these elements together if you would like to learn more about our services.

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rich@stichcreative.com
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