Branding Design Principles /

5 Reasons why design is King

In the world of branding and marketing, clichés often get thrown around far too easily. “Content is King” is a great example of this. The number of blogs and social media posts declaring this so-called truth would be mind boggling if it weren’t so tedious. The problem with clichés is that, through overuse, they’ve come to sound stale and dated. And, more than this, they often articulate ideas that in and of themselves are now stale and dated too – ideas that no longer represent reality. “Content is King” is no exception.
Editorials News /

We aspire to be a Bob Neuwirth, so that you can be a Bob Dylan

In 1964, with the release of his third studio album, Bob Dylan had cemented himself as the leader of american folk music. He had marched alongside Martin Luther King and received an award from the Emergency Civil Liberties Committee. He had been made a symbol of the Civil Rights movement and he was viewed by many as an actual prophet.
Design Principles News /

For fonts sake

If you’ve ever had to select a font you would know how seemingly endless the list is before you. Searching through thousands of fonts can be quite an overwhelming process - trust us, we know.
Design Principles Digital /

Digital Publications

Digital Publications
We create and design interactive digital brochure apps for all mobile devices, supplying your clients and sales team with the ultimate digital experience. Integrating your written words with beautiful imagery and video, we develop engaging content that will give you increased distribution, available on a global scale.
News /

It’s Christmas Time …

Christmas is looming. Normal offices are filled with glittering tinsel and excitement; design offices are filled with broken pencils and frustration. People are kissing under mistletoe; designers are breaking under stress. It’s the time of year that all designers dread. Why?
Editorials News /

Choosing the right business cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation and contact information such as street addresses, telephone number, fax number, e-mail addresses and website.