User experience (UX) is one of the most – if not the most – important considerations to factor into your digital marketing strategy. UX allows us to quickly validate our decisions so we can continuously improve and learn from our mistakes. Empathising with your customers is critical.
Businesses of all sizes have targets and objectives, but they often fail to consider the impact these decisions will have on their customers. It’s a delicate balance between the stakeholder and the needs of your users.
You can’t rely on users tolerating poor experiences any longer. They have to be met in the middle, at a bare minimum, to keep them engaged.
Businesses that fail to invest in high quality UI for their website, digital product or app are losing revenue and missing an opportunity to make their brand sticky for thousands (maybe millions) of people.
40% of users will stop engaging if they find the content or layout of a website shabby and tatty and almost 60% of users say they will not recommend a business that has a badly designed mobile site – why? Because first impressions count. They are vital in maintaining and converting customers after the investment you’ve made just getting them onto your website or downloading your app.