In May 1961 John F. Kennedy made a speech to Congress:
“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.”
The world was in the midst of the Cold War. USA and Russia fought for dominance, and yet, in such a complex war of obscurity, there were very few ways to measure success and dominance.
Who was out in front? Who was the most advanced? Who was winning? Well, in one very clear and public field, Russia were winning time and time again. Space.
With Sputnik, Russia were first to put a satellite into Space. With Yuri Gagarin, Russia were first to put a human into space. The United States were supposed to be the most technologically advanced nation on earth — this is what supposedly held them above their enemies. Something had to be done.
Kennedy’s message was beautifully simple. It wasn’t: to become international leaders in the space industry. It wasn’t: to prove that we are the most technologically advanced nation on earth. It wasn’t: to show the world that we are winning the Cold War. Yet it contained all of the above, in one simple, concrete image — “landing a man on the moon and returning him safely to earth.”
Kennedy’s speech continued…
“If we make this judgement affirmatively, it will not be one man going to the moon, it will be an entire nation. For all of us must work to put him there.”
Kennedy supplied a goal that everyone could see clearly. He created a vision, and it inspired people to think, to create, to act. The next thought of every person in America after they heard that “man on the moon” speech was — how?
Every engineer thinking about the practicalities. Every politician thinking about the funding. Every child dreaming about the possibilities.
That simple message called an entire industry to action. It influenced an entire nation for a decade. It changed the world.
At Stich Creative we help you find your message — your “man on the moon.”
John F. Kennedy took an entire nation to the moon with one simple message. Let us help you find your message. Together we can make it to the moon.