Challenge

Blackberry conducted a survey of over 500 IT professionals across US and EMEA around the theme of ‘Workplace
Mobility’.
This work was done in conjunction with a US company, Forbes Insight. The output of the study supported an Account
Based
Marketing campaign targeting 11 key growth accounts. The aim was to take the findings of the research and link
these to
specific business issues identified by the Blackberry Account Team.

Delivered

We created the artwork for the master survey, along with 11 bespoke ABM reports tailored to individual
organisations.
These reports were sent to over 200 senior IT contacts and followed up directly by the Blackberry Sales Teams.

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