One of Huawei’s key sales channels is the partner community. We were asked to create Partner Campaign Playbooks. The campaign was titled “The Formula to Business Success” and each contained a number of key assets. These included a campaign playbook, battlecard, email communications, social media posts and web copy.
All these assets were packaged and sent to partners via an email campaign enabling them to downoload and use directly in their own campaigns. A total of 2 campaign playbooks were created to support Huawei’s Server and Storage Products, Networking and SAP Hana portfolio.