In 2017 we were asked to create marketing assets to support Oracle’s 2018 campaign targeting the Manufacturing Sector.
In previous campaigns, Oracle’s focus had been around their key product areas. This time, Oracle wanted to focus on the business impact of the Industrial Revolution 4.0 and associated key themes:
- Industrial Revolution 4.0 in Manufacturing (Overarching story)
- Smart and Connected Value Chain
- Digital Connected Service
- Digital Manufacturing
To support the campaign, we created the overarching story/messaging, a series of innovative ebooks, infographics, social posts, videos, Eloqua email communications and landing pages. All the work was completed within 8 weeks and the campaign was executed by the Oracle Eloqua internal teams
in January 2018.